The 1917 revolution has cast a long shadow over the history of consumerism in russia the bolshevik contempt for capitalism and its bourgeois culture operated o we use cookies to enhance your experience on our websiteby continuing to use our website you are agreeing to our use of cookies. I shop in moscow advertising and the creation of consumer culture in late tsarist russia by sally west review january 2013 journal of social history 472537 539. I shop in moscow advertising and the creation of consumer culture in late tsarist russia niu series in slavic east european and eurasian studies west sally on amazoncom free shipping on qualifying offers i shop in moscow advertising and the creation of consumer culture in late tsarist russia niu series in slavic. I shop in moscow book read reviews from worlds largest community for readers this groundbreaking book is the first to study the cultural history of ad. The rise of pervasive mass circulation advertising in tsarist society created paradoxes that reflect the tensions in late imperial russia a peasant society swiftly becoming a world industrial power a modernizing economy within a patriarchal culture and a population becoming consumers and citizens while still subjects of the tsarwest