In summary then rethinking health promotion a global approach offers a thought provoking and visionary historical and philosophical analysis of health promotion provides a number of interesting essays on a diversity of issues methods and topics and raises important and stimulating questions which should prompt further reflection and debate in the field. Rethinking health promotion a global approach rethinking health promotion theodore harney macdonald routledge 1998 health fitness 231 pages 0 reviews in todays world health means. In rethinking health promotion a global approach theodore macdonald retraces the development of health promotion to show that far from being a modern innovation it has existed as a distinct and separate enterprise for as long as biomedicine biomedicines dominance has obscured the fact that health is more than merely the absence of illness and. In todays world health means far more than merely the absence of illness in rethinking health promotion theodore h macdonald sweeps away the confusion surrounding the function and position of health promotion he argues that far from being a modern innovation health promotion has existed as a distinct and separate enterprise for as long as biomedicine and cautions against health promotion becoming organized merely an off shoot of medical care